My Road to Success: From Sales to an Award-Winning Publicist

Tracy Lamourie is a high-profile international award-winning publicist, she is the Founder and Managing Director of Lamourie Media Inc.

Tracy did not choose a traditional career path for a publicist. While having no education and experience in PR, she fit herself into a career that she thought should be.

Her journey started by writing a press release as an activist for a good cause, up to working in sales and jumping into PR as a freelancer.

Now she is the proud owner of Lamourie Media Inc, helping people reach the media and build their public presence.

In this episode, you will…

Learn how Tracy Lamourie jumpstarted her career in PR with no upfront education or experience
Get all the tips on how to build your personal brand
Understand the path Tracy chose to price and package her services to serve her clients
Know how to reach to media to create a public presence

Insights:

''Don’t be afraid of going to every table and telling people what you do''
''You can be as smart, as wise, but if you are in the corporate world, it’s other people making all the decisions you live and die on''
''I’ve really boutique my prices so that everyone is getting exactly what they need''
''It is definitely hard to price yourself, you bounce between not wanting to undervalue yourself either, but you also need to build up your reputation''
''I didn’t have an industry to fit myself into, I kind of created what I thought it should be, from what I should do, and the result is that people tell me that I do more than any other publicist has done for them''

Tips:

Don’t be afraid to ask for referrals
Boutique your prices
Build up your reputation
Put yourself out there
Don’t be afraid to go to every table and telling people what you do
Don’t put all your eggs in one basket

Contact Tracy Lamourie:

Website: http://www.lamouriemedia.com/

Email: lamouriePR@gmail.com

Instagram: https://www.instagram.com/tracylamourieprmedia/

LinkedIn: https://www.linkedin.com/in/tracylamourie/

Book an appointment with Tracy: https://calendly.com/lamouriemedia

Website:https://www.jumpinpodcast.com/

Download your Freebies: https://www.jumpinpodcast.com/store/

Buy me a coffee: https://www.buymeacoffee.com/jumpinpodcast

Contact Me: doina@jumpinpodcast.com

Connect with Me:

Instagram: https://www.instagram.com/jumpinpodcast/

Facebook: https://www.facebook.com/jumpinpodcast

Twitter: https://twitter.com/jumpinpodcast

Until next time,

Doina

tracy lamourie

Founder, Managing Director

Tracy Lamourie,a high profile international award winning publicist, is he Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. She is a well known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses. Tracy is passionate about amplifying important messages and being a voice for those who most need one. Recognized by media around the world for her 20-year campaign tht ultimately helped free an innocent man from death row to her work getting clients major media attention and for her local community work, she is the winner of the FIRST PLACE PLATINUM award Hamilton Spectator ReadersChoice for PR 2018, Diamond 2019.A frequent guest on TV, radio and high profile podcasts around the world on topics of leadership, empowerment, and entrepreneurship as well as all aspects of media and public relations.
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the Media Mogul Who Founded Her Empire On Kindness
https://www.prosperipress.com/tracy-lamourie-the-media-mogul-who-founded-her-empire-on-kindness/?fbclid=IwAR1aTBSf6CtxltyJXn0wjbA-qFU0y8Plux-mU_3xVUk37OGjkSHyHhMtKd4

Inspirational Women of Hollywood PRofile
https://medium.com/authority-magazine/inspirational-women-in-hollywood-how-tracy-lamourie-of-lamourie-media-is-helping-to-shake-up-the-1c55201656e0

Winner of 2020 Woman of Inspiration for Women in Media at Universal Women’s Network Gala https://universalwomensnetwork.com/and-the-winner-is-national-2020-women-of-inspiration-award-winners-announced-women-across-industries-recognized-for-raising-the-bar-in-historic-year/

How I Built A Global Brand From My Basement Office During Covid With Tracy Lamourie
https://www.wrde.com/story/43456745/how-i-built-a-global-brand-from-my-basement-office-during-covid?fbclid=IwAR1BlZjaeO_seCiJRHy9uBG4TtP14zJzPCnYj880GhIEHePYgaeV5IhbajY

On Australia’s biggest 24 hour news channel 2020 TickerTVhttps://www.facebook.com/lamourie/videos/10158962343413783/

And in 2021
https://m.youtube.com/watch?v=GLgrlyPUAMY&feature=youtu.be

"Rockstar Publicists - Be Real, Be Authentic, Don't Be Cookie Cutter with Tracy Lamourie" https://medium.com/authority-magazine/rockstar-publicists-be-real-be-authentic-be-you-dont-be-cookie-cutter-with-tracy-lamourie-fc6abf61f4e

Thrive Global - Don’t Let Anyone Intimidate You https://thriveglobal.com/stories/tracy-lamourie-of-lamourie-media-dont-let-anything-or-anyone-intimidate-you/?fbclid=IwAR1Lf6ZUSAgSv3EjUT0RDnyD0xSksYgECajHLkkTmnXgFf4tM79YEjgzGOY

How To Be A Go Getter
https://upjourney.com/how-to-be-a-go-getter

https://www.prosperipress.com/why-should-a-small-business-have-a-publicist-isnt-that-just-for-celebrities-and-sports-stars/

In this :
https://www.thespec.com/news/hamilton-region/2018/10/15/two-hamilton-bleeding-hearts-and-a-dead-man-walking-free.html

How To Be A Thought Leader In Your Industry https://medium.com/authority-magazine/tracy-lamourie-of-lamourie-media-5-things-you-should-do-to-become-a-thought-leader-in-your-2f91a73abb1?fbclid=IwAR1exIKLjCEOYr3c-bCm8k87h4UsIGvXc5OkI7Q4jw30nWrZnEVveU7pkMk

In "How Do You Craft a Successful Media Pitch that Actually Lands Coverage?"
https://databox.com/how-to-write-a-pr-pitch?

In https://medium.com/@PRontheGO/what-to-look-out-for-in-a-public-relations-consultant-8e045ab6dce

**Over 150 great podcast guest appearances around the world on leadership, authenticity, empowerment, media and Publicity- search google or youtube...

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My Success Summit speech https://www.youtube.com/watch?v=R9zOztjesLU&feature=youtu.be&fbclid=IwAR3c8SvFy31u1W2BQng5CxJRAmoUwx4EeF4dCktyGYBLu2On37dfJEN0aWM

What Is a Powerwoman:? https://www.cannawrite.net/blog/tracy-lamourie-what-is-a-power-woman

and in yet another one called "The Best Tips for Getting and Using Testimonials in Business" : https://www.carolroth.com/blog/business-testimonials/

I was profiled in this article about successful communications professionals : https://branswer.com/2020/05/20/tracy-lamourie/?fbclid=IwAR3ULbSLAMptsy3MuJLo0dlHImNVZhhTLL69teCn8XzZ1T63_ts9sPtDuO0

Quoted in this article about the most important stories of that year
https://www.huffingtonpost.ca/2017/12/27/important-stories-2017_a_23317783/

- and another article came out about me in August in the same publication with a long interview sharing lessons I've learned being a successful CEO of my public relations company.

I was also featured as one of he professionals advising on how to communicate with people who are under pressure in this Upjourney article https://upjourney.com/what-to-say-to-someone-who-is-stressed

and another advising people on how to be better at explaining things. https://upjourney.com/how-to-be-better-at-explaining-things?fbclid=IwAR1WeRyZmiWeNP_wZOruzw6m9qIXNoDrmb9izbCFLXG51JGWrNNiTNSyRA4

In this Upjourney article explaining the difference between confidence and arrogance : https://upjourney.com/arrogance-vs-confidence-what-are-the-key-differences

And on the same topic in Women On Business :
https://www.womenonbusiness.com/the-fine-line-between-confidence-and-arrogance/

Australia’s ARNA asked me to write a guest blog on being a power woman , inspiring others
https://www.arnaonline.com.au/blogs/news/you-are-a-power-woman-too

I was quoted in this major industry publication, Everything PR, as a public relations thought leader in an article about PR Post Pandemic : https://everything-pr.com/tracy-lamourie-and-brian-stephens-of-caissa-public-strategy-on-pr-post-pandemic/

Author of this int'l bestselling book asked me as a high profile Sr Publicist & "industry thoughtleader" if I'd give a quote for the back cover of the 2nd edition. I did & it was! It's about effectively using socialmedia, writing for successful SEO & online campaigns that get attention. https://www.amazon.com/Chasing-Digital-Excellence-Peter-Wilfahrt/dp/3000628924

Thrive GLobal Feature on Lamourie Media Founders Power Couple Dave Parkinson and Tracy Lamourie
https://thriveglobal.com/stories/dave-parkinson-tracy-lamourie-of-lamourie-media-honesty-is-obviously-most-important/

Lessons From A Thriving Power COuple
https://medium.com/authority-magazine/dave-parkinson-tracy-lamourie-of-lamourie-media-lessons-from-a-thriving-power-couple-d5023db031c9

PODCASTS

On The Cameron Tousi Podcast : https://anchor.fm/cameron-tousi/episodes/Tracy-Lamourie---Great-PR-Advice-For-You-With-High-Energy-eh1big

Breakfast Leadership Show : https://podcasts.apple.com/kg/podcast/interview-with-tracy-lamourie/id1207338410?i=1000489831820

Make It Happen : https://makeithappen.transistor.fm/s1/17

On the Face To Face Round Table Talk Show in Long Beach California
https://www.facebook.com/ilikesharifah/videos/604296346897676/

On The My Heart Remembers Podcast
http://sublimatus.com/2020/07/07/my-heart-remembers-84-tracy-lamourie/

On the Diamond Factor Podcast https://www.facebook.com/barbara.beckley/videos/3647415731935611/?__cft__[0]=AZWQsiU2XKcj9TcmnEubVrfTt7MJhL9qKoQQ5va_kFEHFXQp3c5tYemoEXzgPKN7Jli4n8hIyCqKPVxnuOqm427zWJTKlnZbxOMz7gu6WA40tNToZanWU8VIXyjejR5S67l7cknHil9dlGXuhvBtaHKR5Xeiwlg-V88GxwgG7zV6ucxKVqN79Ri90s8guBv3x4Q&__tn__=%2B%3FFH-y-R
On Mitchell Report : https://podcasts.apple.com/ca/podcast/episode-244-tracy-lamourie/id1455299035?i=1000494351310

On Living The Dream
https://podcasts.apple.com/us/podcast/living-the-dream-with-curveball/id1531485905?i=1000494438145&fbclid=IwAR0bGGzDWCOVcHLu1vRF3ZFkxMZ6bGY0p6xmep9zo9ceb6bcl61y9Mmn0z4am

On Australia’s Talking To The Experts
https://www.youtube.com/watch?v=HMNHZOFOBTc

On Fancy Free :
https://podcasts.apple.com/us/podcast/73-tracy-lamourie-publicist-activist-her-gravity-issues/id1474685747?i=1000497755860

On From Where I Sit
https://anchor.fm/fwispc/episodes/Communication-and-Connection-w-Tracy-Lamourie-eltocq

On More Than A Sound Bite
https://anchor.fm/michael-dasilva/episodes/Tracy-Lamourie-el0ngk

On Ask D Pros
https://open.spotify.com/episode/3TKwR1whfo1nKVBd3qTo89

Mr Biz Radio https://www.mrbizsolutions.com/beat-your-competition-with-attention

WoW Podcast https://pod.co/wowpodau/wowpod-77-tracy-hamilton

Callum COnnects https://www.youtube.com/watch?v=JJIktox6CsM

Business In 90 Seconds
https://www.buzzsprout.com/1309465/6670256

On Digital Brand Building
https://podcasts.apple.com/us/podcast/how-any-entrepreneur-in-any-industry-can-get-media/id1470148984?i=1000503912951

Business Ladies Forum
https://soundcloud.com/businessladiesforum/dm-talks-to-tracy-lamourie?fbclid=IwAR0yQ3CBH411qVkiO6N0_ajBCo0M55IQvhYc40mNQjle_e5V5LRCKAcs5CE

On Elite Expert insiders https://podcasts.apple.com/us/podcast/elite-expert-insider/id1332959253