May 7, 2021

My Road to Success: From Sales to an Award-Winning Publicist

My Road to Success: From Sales to an Award-Winning Publicist

Tracy Lamourie is a high-profile international award-winning publicist, she is the Founder and Managing Director of Lamourie Media Inc.

Tracy did not choose a traditional career path for a publicist. While having no education and experience in PR, she fit herself into a career that she thought should be.

Her journey started by writing a press release as an activist for a good cause, up to working in sales and jumping into PR as a freelancer.

Now she is the proud owner of Lamourie Media Inc, helping people reach the media and build their public presence.

In this episode, you will…

  • Learn how Tracy Lamourie jumpstarted her career in PR with no upfront education or experience
  • Get all the tips on how to build your personal brand
  • Understand the path Tracy chose to price and package her services to serve her clients
  • Know how to reach to media to create a public presence


  • ''Don’t be afraid of going to every table and telling people what you do''
  • ''You can be as smart, as wise, but if you are in the corporate world, it’s other people making all the decisions you live and die on''
  • ''I’ve really boutique my prices so that everyone is getting exactly what they need''
  • ''It is definitely hard to price yourself, you bounce between not wanting to undervalue yourself either, but you also need to build up your reputation''
  • ''I didn’t have an industry to fit myself into, I kind of created what I thought it should be, from what I should do, and the result is that people tell me that I do more than any other publicist has done for them''


  • Don’t be afraid to ask for referrals
  • Boutique your prices
  • Build up your reputation
  • Put yourself out there
  • Don’t be afraid to go to every table and telling people what you do
  • Don’t put all your eggs in one basket

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Until next time,


tracy lamourie

Founder, Managing Director

Tracy Lamourie,a high profile international award winning publicist, is he Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. She is a well known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses. Tracy is passionate about amplifying important messages and being a voice for those who most need one. Recognized by media around the world for her 20-year campaign tht ultimately helped free an innocent man from death row to her work getting clients major media attention and for her local community work, she is the winner of the FIRST PLACE PLATINUM award Hamilton Spectator ReadersChoice for PR 2018, Diamond 2019.A frequent guest on TV, radio and high profile podcasts around the world on topics of leadership, empowerment, and entrepreneurship as well as all aspects of media and public relations.

the Media Mogul Who Founded Her Empire On Kindness

Inspirational Women of Hollywood PRofile

Winner of 2020 Woman of Inspiration for Women in Media at Universal Women’s Network Gala

How I Built A Global Brand From My Basement Office During Covid With Tracy Lamourie

On Australia’s biggest 24 hour news channel 2020 TickerTV

And in 2021

"Rockstar Publicists - Be Real, Be Authentic, Don't Be Cookie Cutter with Tracy Lamourie"

Thrive Global - Don’t Let Anyone Intimidate You

How To Be A Go Getter

In this :

How To Be A Thought Leader In Your Industry

In "How Do You Craft a Successful Media Pitch that Actually Lands Coverage?"


**Over 150 great podcast guest appearances around the world on leadership, authenticity, empowerment, media and Publicity- search google or youtube...

My Success Summit speech

What Is a Powerwoman:?


and in yet another one called "The Best Tips for Getting and Using Testimonials in Business" :

I was profiled in this article about successful communications professionals :

Quoted in this article about the most important stories of that year

- and another article came out about me in August in the same publication with a long interview sharing lessons I've learned being a successful CEO of my public relations company.

I was also featured as one of he professionals advising on how to communicate with people who are under pressure in this Upjourney article

and another advising people on how to be better at explaining things.

In this Upjourney article explaining the difference between confidence and arrogance :

And on the same topic in Women On Business :

Australia’s ARNA asked me to write a guest blog on being a power woman , inspiring others

I was quoted in this major industry publication, Everything PR, as a public relations thought leader in an article about PR Post Pandemic :

Author of this int'l bestselling book asked me as a high profile Sr Publicist & "industry thoughtleader" if I'd give a quote for the back cover of the 2nd edition. I did & it was! It's about effectively using socialmedia, writing for successful SEO & online campaigns that get attention.

Thrive GLobal Feature on Lamourie Media Founders Power Couple Dave Parkinson and Tracy Lamourie

Lessons From A Thriving Power COuple


On The Cameron Tousi Podcast :

Breakfast Leadership Show :

Make It Happen :

On the Face To Face Round Table Talk Show in Long Beach California

On The My Heart Remembers Podcast

On the Diamond Factor Podcast[0]=AZWQsiU2XKcj9TcmnEubVrfTt7MJhL9qKoQQ5va_kFEHFXQp3c5tYemoEXzgPKN7Jli4n8hIyCqKPVxnuOqm427zWJTKlnZbxOMz7gu6WA40tNToZanWU8VIXyjejR5S67l7cknHil9dlGXuhvBtaHKR5Xeiwlg-V88GxwgG7zV6ucxKVqN79Ri90s8guBv3x4Q&__tn__=%2B%3FFH-y-R
On Mitchell Report :

On Living The Dream

On Australia’s Talking To The Experts

On Fancy Free :

On From Where I Sit

On More Than A Sound Bite

On Ask D Pros

Mr Biz Radio

WoW Podcast

Callum COnnects

Business In 90 Seconds

On Digital Brand Building

Business Ladies Forum

On Elite Expert insiders